Exploring the Growth and Trends in the Hair Food Supplement Market

The beauty and personal care industry is witnessing a significant shift, with consumers increasingly seeking holistic approaches to achieve their aesthetic goals. One of the most exciting developments in this realm is the rise of the hair food supplement market. Hair food supplements, which include supplements and functional foods designed to improve hair health from within, are rapidly gaining popularity.

Understanding hair food supplements

Hair food supplements are products that target hair health through dietary supplements and functional foods. These products typically contain vitamins, minerals, amino acids, and botanical extracts known to promote hair growth, strengthen hair follicles, combat hair loss and improve overall hair health.

Market data

The market for hair food supplements is experiencing robust growth, reflecting the increasing consumer interest in holistic hair care solutions. According to recent market research, the global hair growth supplements market was valued at approximately 651.7 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of around 14.7% from 2023 to 2030. (1) This rapid growth is driven by factors such as rising consumer awareness about the benefits of nutritional supplements for hair health, advancements in product formulations, and a growing preference for natural and clean label products. The Asia-Pacific region owned the highest market share in 2022 at 46.41%, (1) owing to increasing disposable incomes and heightened beauty consciousness among consumers. As market dynamics continue to evolve, Europe is one of the fastest growing markets, both established players and new entrants are likely to invest heavily in research and development to innovate and expand their product portfolios, further propelling market growth.

According information collected in 2023 by FMCG Gurus, as climate awareness grows, so does the focus on hair health among French consumers. Of the study participants, a significant 43% struggle with dry hair, while 37% deal with oily hair, highlighting a pressing need for effective hair care solutions. Consumers are not just reacting to problems; 39% are actively looking to address dryness, and 38% are tackling oiliness over the next year. This proactive approach is bolstered by a strong reliance on trusted sources: 66% of participants seek guidance from doctors, and 54% from pharmacists, underscoring a preference for scientifically backed advice and consequently, similarly supported products. (2)(3)

Market data for hair food supplements

Common hair health concerns

A key driver for the rising demand for hair food supplements is the prevalence of common hair health concerns among consumers. Hair thinning, hair loss, dandruff, dry and brittle hair, and slow hair growth are widespread issues affecting individuals of all ages and genders. These problems can be exacerbated by various factors, including hormonal imbalances, nutritional deficiencies, stress, aging and environmental factors. In 2023, of 605 French respondents aged 18 years and older who have already consumed food supplements, 25% answered that they took supplements to improve skin, hair, and nails (4). This indicates a significant awareness and proactive approach among consumers to address these concerns. Consumers are increasingly turning to hair food supplements as a solution to provide essential nutrients that support hair strength, growth, and overall health. These products offer a compelling alternative to traditional hair care methods, encouraging more people to incorporate them into their daily routines.

Hair health concerns for which hair food supplements are effective

Market trends for hair food supplements

Product Efficacy: For today’s consumers, it’s crucial that products live up to their promises. When looking for hair food supplements, consumers pay close attention to claims of efficacy and supporting evidence. Scientifically supported products and products backed by clinical tests or consumer studies appeal strongly to these discerning buyers.
Growing Consumer Awareness: There is a rising awareness among consumers about the link between nutrition and hair health. More people are coming to share the belief that topical treatments alone may not suffice, and that internal nutrition plays a crucial role in maintaining healthy hair.
Demand for Natural and Clean Label Products: Consumers are increasingly favouring natural, organic, and clean label products. Hair food supplements formulated with natural ingredients, free from synthetic additives, are particularly popular.
Influence of Social Media and Celebrities: Social media platforms and influencers play a significant role in shaping consumer preferences. Many influencers and celebrities endorse hair food supplements, boosting their popularity and credibility.
Technological Advancements: Innovations in nutraceutical technologies have led to the development of more effective and bioavailable hair food supplements. Enhanced delivery systems ensure that the active ingredients are better absorbed by the body, providing more noticeable results.

Hair food supplement market trends

Outlook for the hair food supplement market

The future of the hair food supplement market looks promising, with several factors expected to fuel its growth:
Expansion in Emerging Markets: As awareness and disposable incomes rise in emerging markets, there is significant potential for market expansion. Countries in Europe and Asia-Pacific, in particular, are expected to witness substantial growth.
Product Diversification: Companies are likely to diversify their product offerings, introducing new formulations and delivery formats such as gummies, powders, and beverages, catering to varying consumer preferences.
Sustainability: Sustainable sourcing and eco-friendly packaging will become increasingly important. Brands that prioritize sustainability will likely gain a competitive edge.
Regulatory Support: As regulatory bodies recognize the benefits of nutricosmetics, supportive regulations will help streamline the market, ensuring product safety and efficacy.

Outlook for hair food supplement market

The hair food supplement market is on an upward trajectory, driven by a confluence of factors including growing consumer awareness, the holistic health movement, and technological advancements. As the market evolves, it will offer exciting opportunities for innovation and growth. Companies that can effectively harness these trends and meet consumer demands will be well-positioned to succeed in this dynamic market.



1. Grand View Research: Industry Analysis – Hair Growth Supplements Report

2. FMCG GURUS: Health, Wellness, and the Beauty Within: Linking Outer Appearance with Inner Beauty

3. FMCG GURUS: Skin Health Trends in France – Country Report 2023

4. Statista: Food supplements and functional foods in France