The Blossoming Popularity of Women’s Health and PMS Nutraceuticals

In recent years, there has been a significant surge in awareness surrounding women’s health. A pivotal player in this movement is the growing market for food supplements tailored to address the unique needs of women, particularly those related to premenstrual syndrome (PMS) and overall well-being. This burgeoning PMS nutraceuticals industry reflects the cultural shift towards holistic self-care and a proactive approach to health. Let’s delve into the factors contributing to the rise of this market and explore the innovative solutions that are empowering women to take charge of their well-being.

What is PMS?

Premenstrual Syndrome (PMS) is a set of physical and emotional symptoms that typically occur in the days or weeks leading up to menstruation (the onset of a woman’s monthly period). According to a study by Expansion Consulteam carried out in August 2022, around 60% of women of childbearing age worldwide report PMS symptoms. Of which 64% report that PMS interferes with their daily lives. 64% experience anxiety or mood swings and 57% experiencing tiredness. (1)

The exact cause of PMS is not fully understood, but it is believed to be related to ovulation and the hormonal changes that occur in a woman’s body during her menstrual cycle. The menstrual cycle is regulated by a complex interplay of hormones, including oestrogen and progesterone. Fluctuations in these hormone levels, particularly in the luteal phase (the second half of the menstrual cycle), are thought to contribute to the development of PMS symptoms.

Common PMS symptoms include:

Physical Symptoms:

– Breast tenderness and swelling
– Bloating and water retention
– Headaches or migraines
– Fatigue
– Muscle aches and joint pain

Emotional and Behavioural Symptoms:

– Mood swings
– Irritability
– Anxiety
– Changes in appetite, including food cravings
– Trouble sleeping

Cognitive Symptoms:

– Difficulty concentrating
– Forgetfulness
– Changes in libido (sexual desire)

PMS symptoms can range from mild to severe and can significantly impact a woman’s quality of life. In some cases, the symptoms are severe enough to be classified as Premenstrual Dysphoric Disorder (PMDD), a more severe form of PMS characterized by intense mood disturbances and functional impairment.

Understanding the Market Dynamics of Womens health and PMS nutraceuticals:

The women’s health and PMS nutraceutical market is poised for growth, with the global market size valued at USD 22.6 billion in 2022 and an anticipated compound annual growth rate (CAGR) of 5.7% from 2023 to 2030. Geographically, Asia Pacific held a significant share in 2022, with countries like China, India, and Japan leading the demand due to a rising number of women experiencing menstrual discomfort. (2)

The increasing demand for Women’s health and PMS nutraceuticals can be attributed to various factors, including a heightened awareness of the importance of nutrition in managing hormonal imbalances and supporting overall health. Women today are more informed about their bodies and seek products that align with their specific needs. Younger generations such as gen z and millennials have embraced an increased openness in relation to menstrual wellbeing. In addition to the use of trustworthy sites, social media and cycle tracking apps to stay informed, they leverage this technology to manage their emotional well-being. The shift towards preventive healthcare has led to a rise in the adoption of dietary supplements as a proactive measure to address concerns before they escalate.

Nutrient Gaps and Women’s Health:

Many women face nutrient gaps in their diets due to various reasons, such as busy lifestyles, dietary restrictions, or insufficient access to diverse and nutrient-dense foods. Women’s health and PMS nutraceuticals aim to bridge these gaps by providing essential vitamins, minerals, and herbal extracts that support hormonal balance, energy levels, and emotional well-being during different phases of the menstrual cycle.

Key Ingredients in Women’s Health and PMS Nutraceuticals:

Vitamins and Minerals:
– Vitamin B complex: Supports energy metabolism and mood regulation. Vitamin B6 in particular contributes to the regulation of hormonal activity.
– Calcium and magnesium: Promotes bone health and alleviates PMS symptoms.
– Iron: Addresses iron deficiency commonly experienced by women.

Herbal Extracts:
– Saffron, Yarrow, cumin, valerian, lemon balm, camomile, lady’s mantle are examples of herbal extracts used in PMS nutraceuticals.

Omega-3 Fatty Acids:
– Supports cardiovascular health and may help reduce inflammation associated with PMS.

Distribution Channels

In 2022, pharmacies asserted their dominance in the Women’s health and PMS nutraceuticals market, holding the largest revenue share at 30%. This can be attributed to the ready availability of supplements in these physical spaces, offering a convenient and familiar option for consumers. However, a significant shift is anticipated in the coming years.

The online sector is poised for substantial growth, reflecting changing consumer behaviours and preferences. With the ease of access to the internet, online platforms are becoming increasingly popular avenues for purchasing PMS supplements. A survey carried out in India in March 2022 revealed a noteworthy trend: approximately 51% of respondents utilizing dietary supplements opted for online channels to make their purchases. As the world embraces digital avenues, the online sector’s growth signifies a shift in how women access and procure essential supplements, marking a dynamic evolution in the distribution channels of women’s health products. (2)


Empowering Women Through Education:

The growth of the Women’s health and PMS nutraceutical market is not just a reflection of changing consumer preferences but also a testament to the power of education. Companies in this space are investing in providing comprehensive information to aid in increasing awareness about the PMS condition and about the benefits of specific ingredients, proper usage, and the science behind their formulations. This empowers women to make informed choices about their health and well-being with the use of supplements increasing thanks to this knowledge.

Challenges and Future Outlook for PMS nutraceuticals:

Despite the positive trajectory, the women’s health and PMS nutraceutical market faces challenges, including concerns about product quality, regulatory compliance, and misinformation. As the industry continues to evolve, collaboration between manufacturers, healthcare professionals, and regulatory bodies will play a crucial role in ensuring the safety and efficacy of these products.

Looking ahead, the future of the Women’s health and PMS nutraceutical market appears promising, with ongoing research leading to the development of innovative formulations. As more women embrace a holistic approach to health, the market is likely to expand further, offering tailored solutions to address the diverse needs of women at different stages of life.



The growing market for women’s health and PMS nutraceuticals reflects a positive shift towards prioritizing women’s well-being. With a focus on education, quality, and innovation, this industry is empowering women to proactively manage their health, fostering a culture of self-care and resilience. As we continue to witness advancements in nutritional science, the journey towards holistic women’s health is only just beginning.

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