The Beauty Within: Exploring Nutricosmetics and Their Soaring Popularity 

In a world where beauty and wellness go hand in hand, a new trend has emerged at the intersection of cosmetics and nutrition: nutricosmetics.  These innovative products have taken the beauty industry by storm, promising radiant skin, luscious hair, and overall enhanced beauty from the inside out. But what exactly are nutricosmetics, and why have they gained such immense popularity? Let’s dive into the world of nutricosmetics to uncover the science, benefits, and reasons behind their skyrocketing fame. 


Nutricosmetics Unveiled 

Nutricosmetics, a term first coined by Swedish biochemist Ake Dahlgren in the 1980’s, are ingestible products that combine the power of cosmetics and nutrition and are also referred to as “beauty supplements”. Unlike traditional cosmetic products that work externally, nutricosmetics work from within the body to promote better skin, hair, and nails. These supplements typically contain a blend of vitamins, minerals, antioxidants, botanical extracts, and other bioactive compounds that support cosmetic well-being and combat the effects of aging or other external factors. 


The Science Behind Nutricosmetics 

The appeal of nutricosmetics lies in their scientific foundation. Many of these products are formulated based on research that highlights the critical connection between nutrition, cellular vitality, and external appearance. Nutrients such as collagen peptides, hyaluronic acid, antioxidants like vitamins A, C, and E, as well as essential fatty acids, play a vital role in maintaining skin elasticity, hydration, and overall state. 

Collagen, for instance, is a protein that provides structural support to the skin. As we age, our natural collagen production decreases, leading to wrinkles and sagging skin. Nutricosmetic collagen supplements and boosters aim to replenish this protein, helping to improve skin texture and firmness over time. By harnessing the power of these products, individuals can potentially restore the skin’s natural elasticity and vibrancy, contributing to a more youthful and radiant complexion. 

The science behind nutricosmetics popularity

The Appeal of Nutricosmetics 

Holistic Approach to Beauty: Unlike topical products that address only surface-level concerns, nutricosmetics take a holistic approach. By nourishing the body internally, these supplements address the root causes of cosmetic issues, usually resulting in longer lasting and more sustainable results. 

Scientific Backing: When nutricosmetic formulations are grounded in scientific research, this supports their efficacy claims. Rigorous research and clinical studies can validate the effectiveness of these products, reassuring customers that the promised beauty-enhancing benefits are supported by evidence. Manufacturers can then leverage these studies to build trust and credibility with their targeted consumers. Scientific validation distinguishes nutricosmetics from mere marketing gimmicks, establishing them as legitimate solutions for cosmetic well-being. This, in turn, fosters brand trust and encourages informed consumer decisions, contributing to the sustained growth and acceptance of nutricosmetics in the beauty and wellness market.  

Long-Term Benefits: Nutricosmetics provide a sustainable approach to beauty, focusing on long-term results rather than quick fixes. This resonates with consumers who seek lasting improvements in their skin, hair, and overall appearance. 

Convenience and Consistency: Nutricosmetics offer a convenient way for consumers to incorporate beauty-enhancing nutrients into their routines. This convenience factor contributes to their growing popularity, especially among busy individuals who may not have the time for an in-depth daily cosmetic routine. 

Personalized Solutions: The beauty industry is becoming increasingly personalized, and nutricosmetics are no exception. Manufacturers can create tailored formulations to cater to different skin or hair types, concerns, and lifestyles, enhancing the consumer experience. 

Wellness Trend: The global wellness trend has spurred interest in products that support not only physical fitness but also emotional and mental well-being. Nutricosmetics, with their focus on nourishing the body from the inside, align perfectly with this trend. 

Social Media Influence: The power of social media has significantly propelled the nutricosmetics trend by leveraging influencers and celebrities to enhance product credibility. Influencers visually showcase transformative results on platforms like Instagram, while direct consumer interaction fosters trust. User-generated content further amplifies brand awareness, and social media’s real-time nature swiftly disseminates information about new nutricosmetic launches, shaping consumer preferences in this evolving market. 


Riding the Popularity Wave 

As cited by Mordor Intelligence, the global nutricosmetics market is anticipated to experience a substantial growth of 8.5% by the year 2028. Presently valued at 8.09 billion US dollars, this projected expansion could potentially elevate the market’s worth to an impressive 11.91 billion US dollars within the same year*. The popularity of nutricosmetics can be attributed to several factors. In an era where self-care and wellness are prioritized, consumers are seeking comprehensive solutions that address both their inner and outer well-being. The growing awareness of the importance of nutrition in cosmetic well-being, backed by scientific research, has further propelled the demand for these supplements. This desire for natural, long-term solutions has driven individuals to explore alternative approaches to traditional skincare. Nutricosmetics offer a way to achieve beauty goals without resorting to invasive procedures or relying solely on topical products. 

nutricosmetics popularity growth


Nutricosmetics represent a fusion of beauty and science, promising a path to enhanced beauty through inner nourishment. While they are not a magical overnight solution, consistent use of these supplements can lead to noticeable improvements in skin, hair, and nails over time. As the beauty industry continues to evolve, nutricosmetics are not just a passing fad – they represent a paradigm shift in how we approach beauty and wellness. With their emphasis on holistic solutions and science-backed benefits, nutricosmetics are capturing the attention of consumers worldwide. Manufacturers who embrace this trend and deliver high-quality, innovative nutricosmetic products are poised to thrive in this dynamic and rapidly expanding market.  


Discover our range of private label nutricosmetics


*Mordor intelligence – Industry report – Nutricosmetics-market