Wellbeing nutrition
Wellbeing nutrition
Sports nutrition supplements is a fast-growing market and is particularly demanding amongst a specific target known as “lifestyle users”. They want to use aids to prepare muscles for exercise, provide more energy, reduce the chances of injury during training, and enhance recovery from exercise. These consumers are looking for high-quality products that provide the nutrients required for the sports they practice. For them, sport supplements are no stranger to trends and innovation; which is why natural and organic ingredients are in the spotlight.
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After a workout, crocins, one of the metabolites of saffron, can contribute to a better and less painful recovery via their anti-inflammatory action. Saffron has also been shown to provide an increase in muscular performance during physical exercise.
Saffron benefits such as the prevention of muscle stiffness were assessed in two clinical studies. Its efficacy was compared to indomethacin, a drug commonly used by sports physicians to treat athletes’ pain. After 10 days, saffron not only allowed a better correction of muscle soreness than indomethacin but also an increase in muscle strength, as oppose to the drug.
Pain perception 11,2 times lower
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Depending on your market, our innovative digital tool gives you access to: selection of quality plant extracts, calculation of recommended doses, associated health claims, but also scientific evidence and traditional use.